National Brand Strategy
The Collective/RAW was retained by the Canadian Cancer Society to conduct a RAW process of Insight and Discovery for their National Brand. This would enable them to more effectively connect with key stakeholders, regain their leadership position in the marketplace and raise the necessary funds to deliver critical research, program and services to Canadians living with, or touched by cancer.
OneWalk to Conquer Cancer
In 2015, The Toronto Weekend to End Women’s Cancers was re-launched as OneWalk to Conquer Cancer, a one-day 25 km walk and festival experience. The Collective's media division, INTENT Media continued their relationship with CauseForce in an effort to find more ways to generate participant leads and registrations.