Steve’s Cycle Paths
Ride to Conquer Cancer Video
In 2017, The Enbridge Ride to Conquer Cancer benefitting The Princess Margaret Cancer Foundation celebrated its 10th Anniversary. Steve Cohen of Steve’s Cycle Paths, the top fundraising team for many years, engaged The Collective to develop a video that featured seven individuals who in part, inspired the creation of Steve’s team in the Ride’s inaugural year and were a representation of why we all ride.
The Collective was tasked with creating a unique microsite for the dedicated use of HollisWealth advisors, comparing and contrasting the products and services offered by Apri and GroupQuest and educating advisors on the solutions that would best suit their needs.
National Brand Strategy
The Collective/RAW was retained by the Canadian Cancer Society to conduct a RAW process of Insight and Discovery for their National Brand. This would enable them to more effectively connect with key stakeholders, regain their leadership position in the marketplace and raise the necessary funds to deliver critical research, program and services to Canadians living with, or touched by cancer.
OneWalk to Conquer Cancer
In 2015, The Toronto Weekend to End Women’s Cancers was re-launched as OneWalk to Conquer Cancer, a one-day 25 km walk and festival experience. The Collective's media division, INTENT Media continued their relationship with CauseForce in an effort to find more ways to generate participant leads and registrations.