Holy Trinity School
HTS is a world-class Co-Ed Independent Day School for children in JK through Grade 12 located in Richmond Hill, Ontario. The Collective was retained by HTS to examine their brand identity and provide strategic council with regard to their annual recruitment program, the launch of a new capital campaign and their ongoing communication with staff, parents, students and alumni.
Through on-going collaboration with the client, updated Marketing and Media Strategies for our Shaped by Experience campaign were developed to continue to drive interest and enrollment. Recognizing the child’s influence in the decision-making process, new creative and media plans were designed with co-viewing opportunities as the key focus to open the dialogue between parents and children.
Shaped By You was developed as an extension of the Shaped by Experience campaign. New creative was launched through strategic media placements on hockey rinkboards, digital shopping mall posters, Cineplex screens, social media and online ads. Messaging encourages children to visit shapedbyyou.com, a unique HTS quiz site, which allows children to create their own ‘epic day at school’.
Results of the quiz are forwarded to the HTS Admissions Office, where a customized campus tour is arranged to appeal to the identified interests of the child and their parents.