How do you inspire businesses and organizations into action for Social Profitability? By taking the initiative to create a brand platform that brings the concept of Social Worth to life. The Collective agency partners, David Abrams and Geoff Seigel, launched the So Worth It! line of limited-edition products. Each is meant to inspire, create conversation and engage in charitable giving with net proceeds going to a worthy cause.
So Worth It! was created in collaboration with The Collective’s ACDC team, who named the brand and brought the concept to life visually and in the So Worth It! story.
The premiere graphic design took into consideration the cool and edgy individual who is not afraid to wear their heart on their sleeve, or in this case, their chest. Emblazoned with the So Worth It! logo in red on black, the eco-conscious t-shirt is meant to create conversation.
Accompanying product packaging and inserts completed the brand look and added dimension to the story behind Social Worth’s products designed to look good and do good.
The plan of action included a launch campaign for the first So Worth It! t-shirt with 100% net proceeds benefitting Licensed to Learn.
To generate interest and excitement, the campaign kicked off with a teaser campaign and video. In addition, a blog, press release, contest, as well as a comprehensive social media push through Facebook, Instagram and Twitter were implemented.