We begin with vision. Through a RAW process we uncover valuable insights and discover what has not yet been imagined. We do so in a distinctly collaborative way, which builds consensus and ultimately leads to success. Working through objectives, we lay the foundation that, in turn, focuses our efforts and guides us to make relevant and informed decisions.
Using vision we realize strategies in new ways. Thinking, making and telling stories with expressive visuals.
Once on the chosen path, we can offer you the ability to discover your unique voice and have it heard by the right people, through the right medium, to ensure they take the appropriate actions.
The Collective is a communications platform powered by industry specialists with experience across multiple marketing channels and disciplines, from strategic planning and brand management, to creative execution and media activation.
Freed from traditional thinking, RAW is collaborative by design and inclusive by nature.
The essence of RAW is as a strategic incubator for The Collective. This is where Insight and Discovery are uniquely designed in a collaborative and transparent process, working alongside clients to uncover true meaning. By allowing this process to happen naturally, the outcome is brilliance.
It takes a unique client to conceptually understand our philosophy and take part in this journey of discovery. It’s not for us to tell clients what we think they want to hear. Rather, we’re here to listen. We are able to sense their meaning and work through a ‘raw’ state of being to bring them enlightened ideas. We want clients invested in their own success, empowered to be responsible for their own triumphs. Our team will impart the expertise needed to deliver and realize results.
RAW is the birthplace of true strategic + creative fusion.
We rally stakeholders together in a meeting of the minds with a singular INTENT, to harness the power of media integration and unparalleled activation, to tell and share their story and in turn, motivate their customer to act.
Our RAW Strategic Planning process enables clients and media partners to become one, working in concert to rapidly develop fully integrated media solutions and activations for their brands and programs. We collaborate with clients in an unprecedented manner, by investing in their success and helping to strengthen their overall connection to their customer.
Together we are resolved to facilitate a process that will work to define consumer opportunity, driven from customer insight, and discover unprecedented opportunities for integration, ultimately leading to confident, targeted multi-platform media and content strategies – leading to amplified activation and performance.
We have evolved the media planning and activation process to deliver a greater return on investment, ultimately meeting or surpassing clients’ business objectives and creating new or improved revenue opportunities. We recognize our shared desire to make a difference and be more results minded, to inspire original thinking and to raise the bar in media effectiveness.
Supportive, cooperative, sharing knowledge and experience, our creative teams are built on respect for each other’s talents and abilities. Art Directors may propose words and Copywriters can visualize. It’s a team effort.
We are truly collaborative, from the top down and across all teams. We’re all about working together – and not just internally with colleagues. We’re happiest when we can bring clients into the process and engage in open and meaningful dialogue, rolling up our sleeves, plastering our work on the walls, sharing ideas in their conceptual stages, making sure to identify key concepts and opportunities, so that nothing is overlooked or goes unsaid.
Our partner CauseForce, is an experiential and digital marketing agency that supports not for profit organizations who believe they can change the world.
CauseForce turns ordinary people into an army of fundraisers who raise millions of dollars while having the experience of a lifetime. CauseForce programs are different; they are produced in the charity’s name, all income goes to the charity, while you receive year-long fundraising support. Programs heighten client profiles in market and boost your overall fundraising efforts. These programs introduce you to thousands of passionate, new participants with compelling stories and the donors who support them.
- Advertising Creative
- Branding & Design
- Digital & On-line Strategy & Development
- Media Planning, Buying, Measurement & Sponsorship —(visit intentmedia.ca)
- Active Lifestyle Events —(visit causeforce.com)
- Social Media & Community Management
- Strategic Planning