Classic Creations

Classic Creations is a destination for fine diamond jewellery and Swiss timepieces. Their focus is on client service and excellent prices.

The Collective has been working with Classic Creations to bring the expression of their commitment to life. The tagline “LUXURY within reach” is the articulation of finding attainable jewellery with the ease and convenience of shopping at their location in central Toronto.

The Fall 2016 creative campaign continued its minimalist approach, highlighting the Classic Creations logo and their fine jewellery pieces.

The new creative campaign ties into the bold and striking black and gold brand identity, creating a cohesive look from website through to external collateral.

The jewellery remains the hero, but now interacts with the display elements on which it appears. The black and gold backgrounds accentuate the beauty and the details of the jewellery pieces.

To let the public know that November is the perfect time to shop for gifts during Classic Creations Holiday Sale, the campaign rolled out on a postcard, billboards, eBlasts, CP24 TV and Cineplex :15 pre-roll ads.